Unity introduces new pay-per-installation price for game developers
Unity, the game engine used by Genshin Impact, has announced that starting from January 1, 2024, game developers will have to pay a fee for each game installation. This new pricing change has sparked controversy in the gaming community. However, for miHoYo, the developers of Genshin Impact, this change is unlikely to have a significant impact on their profits.
Thresholds and pricing based on membership and number of installations
The cost of the fee varies depending on the membership tier and the number of installations. For miHoYo, as a subscriber to the Enterprise edition, they need to have made over $1,000,000 in revenue and have Genshin Impact installed over 1,000,000 times to qualify. The rates for the fee range from $0.125 per new install for Enterprise members with 1-100K installs a month, to $0.01 per new install for Enterprise members with over 1M installs a month.
It is important to note that deleting and re-installing the game counts as a « new install » according to Unity’s new rules. This means that if miHoYo were to have 1,000,001 new installations in a month, they would have to pay $10,000.01 under this new pricing change.
Genshin Impact’s profitability and decision to stick with Unity
Despite the potential cost, miHoYo’s profits from Genshin Impact make this fee insignificant. The game generates millions of dollars every 21 days, and paying a few thousand dollars on top of their Enterprise membership will not have a major impact on their overall finances. Switching to a different game engine like Unreal Engine would require a significant investment of time and resources, which would ultimately affect their short-term profits. Therefore, it is likely that miHoYo will continue to use Unity for Genshin Impact.
Price change and regional differences
miHoYo has not yet commented on the new pricing change, and it will come into effect on January 1, 2024. Unity has stated that there may be some differences in the fees based on different regions, taking into account the variability of game monetization. The fees mentioned in the article apply to countries such as the USA, Australia, Germany, Japan, and the United Kingdom, among others. Developers pay lower fees for installations from countries not listed in this article.
Overall, while Unity’s new pay-per-installation price may be controversial, it is unlikely to significantly impact the profitability of Genshin Impact for miHoYo. The popularity and financial success of the game make the cost of the fee relatively minor in the grand scheme of things.
Source : www.sportskeeda.com